I think the track record speaks for itself:
In 2000, when her image was still squeaky clean, Britney shocked audiences by stripping off a dress suit to reveal a sparkly semi-nude outfit. About the controversy, here is a MTV article.
In 2001, for "I'm A Slave 4 U" was lackluster and forgettable. PETA organization criticized her for the snake and white tiger part of the performance.
In 2003, the infamous Madonna-Christina Aguilera-Spears three-way. It made front page news, my grandma was all disgusted because she said she didn't want to be seeing a two women kiss each other. I think it impacted so much because they were so well known and they kept freaking repeating it over and over again.
AfterEllen.com: Progress or Publicity stunt?
CNN.com: Would Britney kiss anyone else?
CBS.com: More on the kiss
AfterEllen.com: Progress or Publicity stunt?
CNN.com: Would Britney kiss anyone else?
CBS.com: More on the kiss