Monday, July 2

Kwik-E Marts takes over

For The Simpsons Movie, 7 Eleven changes their look into Kwik-E Mart. This is freaking awesome. The idea grew out of conversations between Fox and 7-Eleven’s advertising agency. 7-Eleven are the ones spending the money, somewhere in the single millions. "We thought if you really want to do something different, the idea of actually changing stores into Kwik-E-Marts was over the top but a natural," said Bobbi Merkel, an executive for Freshworks, 7-Eleven's advertising agency. FreshWorks is a unit of Omnicom Group Inc. "It shows they get the joke." The U.S. locations where a 7-Eleven store was transformed into a Kwik-E-Mart are New York City; Chicago; Dallas; Denver; Burbank and Los Angeles; Henderson, Nevada; Orlando, Florida; Mountain View, Calif.; Seattle; and Bladensburg, Md.

I hope they reach Miami. In some cases, 7-Eleven has contracted manufacturers of products similar to the ones in the show to make their Kwik-E-Mart counterparts. Malt-O-Meal, the cereal maker from Northfield, Minnesota, will conjure up a recipe for KrustyO’s, for example. In others, existing products will simply be renamed. One flavor of 7-Eleven’s own Slurpee will be sold as “WooHoo! Blue Vanilla” Squishee for the month. article 1 article 2
"It is unclear how much overlap there is between the show and the growing Hispanic market that the Bladensburg store serves."
MSNBC article