When I was growing up in the 80's, I remember seeing the commercials for the army that would say "Be! All you can be be... in the Army." Also the Smoky Bear "Only You can Prevent Forest fires." And I was like, why would I want to start a forest fire? And I don't ever see any forests around my neighborhood. As a kid, I couldn't grasp this. How did the fire start and why am I onlt the one that can prevent it if I am 4? So it is so strange to me that the slogan hasn't change since the 40's and the army slogan has change twice since. From the forgettable "Army of One" to the now weak "Army Strong." Why can't they just go back to "Be all you can be"? Well, that was just my little rant.