Monday, August 17

Why is BROWN in Baby's Clothes?

I am only 27, I don't know how it was in the olden days before the 80's, but I am seeing more and more brown in Infant and Baby clothing and other stuff. A family member is now pregnant and we were going through the baby stuff in many stores and the division between Girls and Boys have grown bigger. Pink is not at all allowed in boy's clothing and blue is limited in Girl's clothing. And unisex clothing is impossible to find. I see less and less boys clothing too, so what are they supposed to wear? Go in just diapers like Tommy Pickles? I rather boys wear pink than have nothing to wear.

In my fourth blog Henshin Grid, I covered where pink for girls and blue for boys originated. According to the website "Gender Specific Colors," it would seem that assigning color to gender is mostly a 20th century trait. Pink was once a color associated with masculinity, considered to be a watered down red and held the power associated with that color. Red was related to the color of blood, which was what people wanted in the outcome of their victims in war. In 1914, The Sunday Sentinel, an American newspaper, advised mothers to “use pink for the boy and blue for the girl, if you are a follower of convention.” Blue was related to being the color of the sky and girls at the time were regarded to be close to the sky and angelic, blue was considered a fair and danity color.

The change to pink for girls and blue for boys happened in America and elsewhere only after World War II. Since the 1940s, the societal norm apparently inverted so that pink became appropriate for girls and blue appropriate for boys, a practice that has continued into the 21st century. No one knows why exactly happened to cause this or to change it. Today, with the effects of advertising on consumer preferences, these color customs are a worldwide standard.

So do I not like brown? Because it shouldn't belong in baby's clothing. Baise and Khaki is fine, but brown is such a dark color. Baby clothing should be fun and colorful. I barely see any purple or yellow in baby's clothing. For girls, now it is only pink, purple, brown and yellow. For boys, only red, blue, green, brown and khaki. Brown is the only shared color. And for boys, the only animals allowed are dogs, frogs, elephants, monkeys, giraffes (big this year), and so forth. For girls, all animals go, but mostly bunnies, butterflies, sheep, pigs, cats, etc. No bunnies or butterflies for boys. It is just strange this restrictions exist. Why not share?

Related Topic: Kamen Rider Decade: Pink, Magenta or Red?