Thursday, June 16

Jem and the Holograms finally some action: Reruns on Hub

For years I wanted a live-action movie or a revival of Jem and the Holograms, which for a cartoon in the 80's that was made to promote dolls and fashions, had great music and awesome writing, mixing comedy, soap-opera drama, lessons and un-apologetic feminism. Hasbro (who made the toys) bought back the license two years back and now on their channel The Hub, the 80's cartoon has been airing since May. Hasbro has also registered 4 domain names that are Jem related: (which redirects to Hasbro's home page,),, and (these three do not redirect).

Christy Marx (who was given the task to create the cartoon and is loved by fans) has long expressed a desire to make a modern day revival of the animated series, but stated in a 2004 interview that there are a great deal of complications concerning the rights to the Jem


"I would like to see that happen. I don't want to go into a lot of detail, but the whole rights situation for Jem is very, very complicated. Believe me, if there were a simple straightforward way to do it, it would be done. But there are some very big complications that are in the way at the moment." --Christy Marx.

On March 23, 2011, Christy Marx announced that Shout! Factory and Hasbro are working together to re-release the entire series to DVD. I have the first set from Rhino, which was season 1 and 2. The Rhino DVDs were great, they had great box art inside and great menus. Given the recent success of G.I. Joe and Transformers, Hasbro is said to be considering a live-action movie with Universal, with whom Hasbro signed a six-movie contract last year, or a new incarnation of the animated series. Rumor is Christy Marx is working on the new project. November 30, 2010: Hasbro added the trademarks Jerrica Benton, Kimber Benton, Aja Leith, Shana Elmsford, Rio Pacheco, and Minx for "G & S: Dolls, doll clothing and doll accessories; toy figures and playsets for use therewith." The odd thing about the trademarks are the (Christy Marx-Sunbow) given names, not the original doll names. Very strange that the original Holograms, one Stinger (Minx) stage name has been added, but no Misfits.

Official Site on the Hub:

The Hub states that since it's return to television, Jem and the Holograms is one of it's highest rated/watched programs. With this success, there is speculation of a 25th anniversary Jem doll toyline return along with related merchandise by Hasbro. The dolls started in 1985, the 25th anniversary would had been 2010 or early 2011.